Getting Started on Social Media

Why should you care about the social media secrets of top bloggers? Social media is one of the most powerful tools in an online marketer's arsenal. The right strategy can bring more traffic to your site, build brand awareness and increase sales. Many companies are now using it as their main marketing tool because it is affordable and has a low barrier to entry. But how do you get started? How do you know what to post on each platform? And which platforms are best for your business? This blog post will answer all these questions and more!

Getting Started with Social Media

* Create a social media strategy – Before you create any accounts or post anything it is important to think about your goals and what content you will share.

* Post consistently – Consistent posting is one of the keys to success in social media marketing. Try to stick with a schedule when possible, such as tweeting or sharing on Facebook at the same time each day/week. This will help your followers know when to expect updates from you and it will keep them coming back.

* Post relevant content – Not all social media platforms are created equally, so the key here is to post what your audience wants. Use BuzzSumo or FollowerWonk to research which topics get shared most on Twitter (hint: they are often hashtags about current events and post with large images). Use Quora to see what people are asking on Facebook, LinkedIn, and Google+.

* Be human – Keep in mind that your social media accounts should be an accurate representation of who you are. Make sure that they don’t come across as too impersonal or corporate-y. Remember, you are sharing content with real people, so adding a personal touch can help create trust.

* Post visual content – Visuals get shared the most on social media platforms and they also perform better than other types of posts. If you want to generate lots of shares then invest in high-quality images that would be attractive to your audience (a great example of a great image is this post from Moz).

* Be consistent – It’s important to stick with your goals and vision. This will help you create consistency in your social media marketing, which can be powerful for building trust as well as brand awareness. * Don’t forget mobile! -It might sound obvious, but it is easy to forget that your followers are using mobile devices to check social media. Make sure you know what content looks good on a small screen and adjust accordingly.

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